core categories
Couscous and pasta can share brand codes while requiring different preparation, texture and usage stories.
DEMONSTRATION TEMPLATE — NOT SQUADPROD CLIENT WORK — NOINDEX
The named business supplies public context only. Replace all hypothetical copy, demo media and unverified outcome fields before publishing a real case study.
SQUADPROD / WORKED CASE-STUDY TEMPLATE
Export Product Campaign Template: DARI Couspate Example
This model helps Moroccan FMCG brands and international distributors document a product campaign that must work across retail, social, trade and multiple countries.
What a strong case study must prove
An export-product case study should show how one production translated a product truth into a repeatable international asset system. It needs approved product claims, packaging versions, market languages, channel specifications, usage rights, retail constraints and measurable evidence from each distribution stage.
visible couscous variants
SKU hierarchy and packaging control are essential to prevent inconsistent or obsolete product representation.
food-safety certification
Certification can be referenced only with approved wording and current scope.
certification
International buyers need exact terminology, not a vague 'international quality' claim.
Use facts to define production complexity—not to imply a commission.
DARI Couspate is used as a public-context example only. Its official site describes the company as a Moroccan leader in premium couscous and pasta, the largest exporter of couscous, and certified to ISO 22000 and BRC Food standards. The site presents a broad range including classic, whole-wheat, barley, corn, organic and multi-grain couscous products.
The range demonstrates why one generic packshot is not a campaign system. A real case study should document the selected hero SKU, the role of the wider family, claims by market and the production logic behind each format.
State what the content must change for the buyer.
Illustrative objective: launch a premium couscous range with one hero film, recipe-led social content, product photography and distributor-ready adaptations for Morocco, Europe and selected export markets.
The case study would need to explain the conversion job of each asset: retail recognition, recipe inspiration, product differentiation, trade confidence or paid-social acquisition. It should never credit the film alone for total sales without a defensible attribution method.
Audience and distribution
One production, several decision journeys.
| Audience | Channels | Job the content must do |
|---|---|---|
| Moroccan households | Retail, Meta, TikTok and YouTube | Recognize the range, preparation and everyday relevance. |
| Diaspora and export consumers | Localized social and retail media | Connect authenticity with convenience and available pack formats. |
| Retail buyers and distributors | Trade decks, fairs and sales meetings | See range depth, packaging, certifications and content support. |
| Food creators and media | Recipe kits and press assets | Receive accurate product, cooking and attribution information. |
Production constraints
The case study earns trust by showing what had to be solved.
Packaging control
Lock the current pack, language, weight and regulatory panel before shooting. Record the SKU code in every media filename.
Food continuity
Define grain texture, steam, sauce quantity, serving temperature and reset method. A recipe scene may need several identical plates.
Claims by territory
Nutrition, origin, certification and 'largest exporter' wording need market-specific approval and evidence.
Localization
Plan clean graphics, voice-free masters, editable text and safe areas so markets can adapt without rebuilding the film.
Retail measurement
Separate content delivery from media spend, distribution changes, promotions and shelf availability when interpreting results.
Make every production decision traceable to the objective.
- 01
1. Choose the product truth
Select one defensible idea, such as range breadth, texture or recipe versatility, and avoid loading the film with every product benefit.
- 02
2. Build the SKU matrix
List packs, weights, markets, languages and approved claims. Assign the exact shot and channel requirement to each SKU.
- 03
3. Design the food system
Create recipe, plating, continuity, food-safety and reset instructions before the camera day.
- 04
4. Capture modular content
Shoot hero actions, product rotations, ingredient details, hands, reactions, clean plates and vertical-safe compositions.
- 05
5. Measure by funnel role
Compare retail-support, awareness, recipe engagement and conversion assets separately instead of using one total view count.
Deliverable architecture
Publish the actual asset count and role.
| Deliverable | Illustrative specification | Commercial role |
|---|---|---|
| Hero product film | 30–45 seconds plus clean master | Launch, retail screens, website and trade |
| Recipe films | 6–10 vertical edits of 15–35 seconds | TikTok, Reels, Shorts and creator briefs |
| Paid-social variants | 12–20 hooks and cutdowns | Testing product, recipe, family and convenience angles |
| Product photography | 30–60 pack and food images | E-commerce, retail, press and distributors |
| Trade toolkit | Range film, certification slides and product loops | Buyers, distributors and exhibitions |
| Localization kit | Clean masters, text files, captions and safe-area guide | Fast adaptation by market |
Temporary media system
Replace four demo assets with project-owned evidence.
DEMO VIDEO / REPLACE
Replace with the approved hero film or a case-study cut that compares the master and adaptations. Include captions and product/market notes.
Replace with a polished final food or pack frame from the real campaign, showing the current approved packaging and hero product truth.
Replace with SQUADPROD food-styling, tabletop lighting, pack continuity or recipe reset behind the scenes.
Replace with a campaign board showing hero film, vertical recipe, product still, retail loop and localized market version.
Illustrative timeline
Replace every phase with the actual production record.
- Market, SKU and claim matrix
- Concepts, recipe tests, packaging and food-styling plan
- Prelight, props, ingredients, approvals and shot schedule
- One to two production days plus controlled pack photography
- Master, recipes, hooks, subtitles and market reviews
- Localization, retailer delivery and evidence dashboard setup
Evidence to request
A result must have a source, period and owner.
- Retailer and distributor adoption of the supplied asset kit.
- Qualified product-page sessions and add-to-cart rate where available.
- Recipe saves, completions and repeat views, separated from paid reach.
- Performance by hook, market, SKU and format.
- Reduction in inconsistent market-made assets because clean masters were supplied.
- Verified sales or distribution evidence only when attribution and confidentiality allow publication.
Six checks before changing noindex to index.
- Confirm current packaging and SKU availability in every shown market.
- Approve certification wording and scope.
- Clear recipes, chef/creator image, music and food-styling rights.
- Verify translation of ingredients, claims and preparation instructions.
- Separate organic, paid, retail and distributor performance data.
- Approve which commercial results can be published and for which period.
Internal linking model
Connect proof to the exact service, sector, location and planning guide.
Public facts are sourced. The production model is hypothetical.
The source links below support only the public business context. They do not support any claim that SQUADPROD worked for, was endorsed by or delivered results for the named organisation.
FAQ
Questions before publishing the real case study
Only when range breadth is the central idea. Otherwise, choose a hero product and use shorter assets to introduce the family.
Use clean masters, editable graphics, controlled pack shots, a translation glossary and market-specific claim approval.
Only with a defined period, source and attribution method that accounts for media spend, distribution, promotion and price.
No. The business is a public-context example and the page is intentionally noindex.